This unusual name was slowly formed around the financial crisis surrounding the Covid-19 pandemic, and it’s impact on the arts, especially Broadway’s theaters. This fictional company speaks to this problem and provides relief in the areas the arts has truly taken a hit. Beginning from supporting younger generations as well as preserving the history built by the ones before them. Just as the arts have given a home to thousands of people to express themselves the idea of an iconic bird (the phoenix) was born.

BRDWLK is a community, a creative breath. Now as our world heals from the pandemic, the arts will grow and heal as well as we move step by step in the same direction. All promotional and funding goes toward mending and healing. The word “walk” speaks to the strength of the organization as we bare through these unfortunate times.

The symbolism of the phoenix is meant to embody both the vision of the name and tag line of the foundation. Capturing the passion of the industry with fire and the iconic elements of the bird.

“From ashes, we rise” speaks of the idea of healing and strength. This is tag is direct and encourages the foundation’s idealization especially when referencing the creative world.